Earlier this summer Mr. Justice Boswell of the Federal Court of Canada released his decision in Diageo Canada Inc. v. Heaven Hill Distilleries, Inc., which resolved a trademark and passing off dispute between two significant players in the liquor industry. At issue in Diageo v. Heaven Hill is the similarity in Diageo’s Captain Morgan mark, and Heaven Hill’s Admiral Nelson mark. Both marks are used by their respective owners to identify and market their lines of rum.
From time-to-time the Liquor Control and Licensing Branch releases compliance and enforcement statistics. The most recent statistics on licensee contraventions of BC’s liquor laws are for the period between January and October, 2016. Alcohol & Advocacy has previously written on this issue for the period between January, 2010 and December, 2013, and that article can be found here.
Every day British Columbians head to the internet to do their shopping, even for perishable goods like groceries and flowers, and they expect to have the products they purchase delivered to their door. Now, (finally) they can do the same for all their beer, wine and spirits needs.
Clever advertising and an engaging social media presence are significant aspects of many successful businesses, and the hospitality and brewing industry is no exception. The competition for patron dollars and loyalty is fierce in British Columbia, particularly in Vancouver. With British Columbians enjoying an ever widening variety of locally made craft beer, wine and spirits and exciting new venues to consume them in, connecting with the public through creative and targeted advertising is more important than ever. Unlike other industries though, the liquor production and service industry is heavily regulated and those regulations control how a licensed establishment or manufacturer is permitted to advertise.