Category Archives for Advertising and Social Media

Social Media and Marketing in B.C’s Liquor Industry

In February, 2015 Alcohol & Advocacy summarized the rules and restrictions then in place for advertising and marketing by bars, restaurants and liquor agents.

In December, 2019 the Liquor and Cannabis Regulation Branch published a useful refresher on these principles, with references to law and regulation as well as licensee terms and conditions. Usefully, the six page publication also contains plenty of examples of what is unacceptable (apparently taken from “common non-compliant social media messaging”). The document can be read in full here.

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BC Liquor Branch updates policy for Online Sale and Delivery of Alcohol

On May 24, 2019 the Liquor Control and Cannabis Regulation Branch issued Policy Direction No. 19 – 03 which supersedes Policy Direction No. 16 – 13.

As readers of Alcohol & Advocacy know, in British Columbia private liquor stores (Licensee Retail Stores), Wine Stores and Manufacturers with Onsite Stores may deliver liquor to customers purchased online under certain terms and conditions. We’ve previously written about this topic here.

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Diageo v. Heaven Hill: Passing off in the liquor industry

Earlier this summer Mr. Justice Boswell of the Federal Court of Canada released his decision in Diageo Canada Inc. v. Heaven Hill Distilleries, Inc., which resolved a trademark and passing off dispute between two significant players in the liquor industry. At issue in Diageo v. Heaven Hill is the similarity in Diageo’s Captain Morgan mark, and Heaven Hill’s Admiral Nelson mark. Both marks are used by their respective owners to identify and market their lines of rum.

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2016 BC Liquor Control and Licensing Act Contravention Statistics

From time-to-time the Liquor Control and Licensing Branch releases compliance and enforcement statistics. The most recent statistics on licensee contraventions of BC’s liquor laws are for the period between January and October, 2016. Alcohol & Advocacy has previously written on this issue for the period between January, 2010 and  December, 2013, and that article can be found here.

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Social Media and Advertising in the Bar and Beverage Industry

Clever advertising and an engaging social media presence are significant aspects of many successful businesses, and the hospitality and brewing industry is no exception. The competition for patron dollars and loyalty is fierce in British Columbia, particularly in Vancouver. With British Columbians enjoying an ever widening variety of locally made craft beer, wine and spirits and exciting new venues to consume them in, connecting with the public through creative and targeted advertising is more important than ever. Unlike other industries though, the liquor production and service industry is heavily regulated and those regulations control how a licensed establishment or manufacturer is permitted to advertise.

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