Throughout 2020 British Columbia’s Liquor and Cannabis Regulation Branch issued a series of temporary relaxations of existing rules and regulations in response to COVID 19.
Certain of these time-limited measures were immediately felt by consumers such as expanded service areas and the provision for bars and restaurants to sell packaged liquor products (e.g. beer and wine) with the sale of a meal.
Other temporary licensing changes authorized this past year were more technical in nature and related to the manufacture of hand sanitizer or the granting of authority for manufacturers (think Okanagan based wineries) to direct deliver their liquor products to retail customers from their registered offsite storage locations (think warehouses located in lower mainland) rather than strictly from inventory maintained at their onsite store.
The provincial government has even gone as far as approving a temporary pricing model for hospitality licensees to purchase liquor at the BC Liquor Distribution Branch (LDB) wholesale price until March 31, 2021.
These and other policy changes have had a profound impact on how liquor is manufactured, sold and consumed in British Columbia – but for now they are just temporary.
What will 2021 hold? Alcohol & Advocacy is closely monitoring the following:Continue reading