Social Media and Marketing in B.C’s Liquor Industry

In February, 2015 Alcohol & Advocacy summarized the rules and restrictions then in place for advertising and marketing by bars, restaurants and liquor agents.

In December, 2019 the Liquor and Cannabis Regulation Branch published a useful refresher on these principles, with references to law and regulation as well as licensee terms and conditions. Usefully, the six page publication also contains plenty of examples of what is unacceptable (apparently taken from “common non-compliant social media messaging”). The document can be read in full here.

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Inaugural International Wine Law Association Conference held in Vancouver

On February 24, 2020 the Vancouver offices of Norton Rose Fulbright hosted the Canadian Chapter of the International Wine Law Association’s (Association Internationale des Juristes du Droit de la Vigne et du Vin or “AIDV”) first wine law and policy conference. AIDV was founded over 30 years ago to promote and develop wine law on an international basis.  The Canadian Chapter of AIDV, which was more recently formed, is the successor to the Vancouver Wine and Liquor Law Conference which ran successfully for ten years.

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